The Clash of Three Videos

Even if you are not carried away by the lyrics of Do Me, P-Square's lead song from their latest album, Game Over, you might be swayed a bit by the quality of the accompanying video. I lost count of the characters in it. Are they going to pay all of them? For real? Then it is understandable if thier budget crosses the N3m mark. Ther huge cast aside, it does not appear that the recording was done in Nigeria. Except there was some ingenious editing work to make the hall look triangular, I have not come across a venue like that here. Add that to the neat colour and orderly arrangement and you'll nod in approval. Nice work. But are those the only elements of a good video? I don't think so. If they are, then there won't be a difference in the value of this one, Don Jazzy and Mo Hits All Stars' Booty Call, and Olu Maintain's Yahoozee! Right? Although these others may be marked good for sharing the same high quality with P-Square's Do Me, Booty Call appears more cool. It's a similar scenario with Do Me - a glitzy club with millions of girls and some raunchy dancing - but the drama in Don Jazzy's work is more arresting. Between the artistes and the girls, the exchange appears better co-ordinated. Good acting, too. Yahoozee! is another story. It is an anticlimax, a disservice to that hit song. While we may forgive the director of that video, or whoever paid for it, for the action at the end, the beginning, which should arrest the viewer, is a downer. Imagine a row of seven cars, bearing registration plates with the names of the week and the singer just shifting in a corner. If the video was supposed to push the song, sorry, it's the other way round. It is predictable work. That's why Mo Hits Records should get some hi-fives for Imagination. By constantly renewing themselves, they keep appearing like the next big thing in town. Even their song sounds the most appealing among the three. The complexity runs down P-Square's airy lyrics and defeats Olu's easy progression. But, hey, isn't this popular music? Whatever will make the chics dance is good enough, anyone who wants to add an extra can go right ahead. Of course, that's the prevalent reasoning that Mo Hits, as I can see, does not subscribe to. That's why they're different.